Young People Watch More Online Video Than TV

Entrepreneur.com is reporting on a phenomenon we have been discussing for quite some time, the massive growth in online video.











Just this week we were on a conference call with Jaye Albright sharing the news out of Nielson Media that online video usage is already up 53% in 2009. Time spent watching video has increased for the average American to nearly five hours per month. Over 67% of internet users watch online video now.

According to Entrepreneur in the last quarter of 2008, "young people began spending more time watching online video content than watching television."

As an advertiser this means now is the time to jump into online video advertising. You can do it on your own web site, or by buying ads in other videos.

As a web site owner this means now is the time to integrate online video into your design. Develop video content that can integrate advertising. Sure there's the tried and true pre-roll ad where an ad plays before the selected video, but as a user we find this annoying.

A better idea is to integrate the advertising into the video itself, similar to product placements in TV and movies. Some great examples of ways to integrate advertising into web videos can be seen at RadioAmmo.com