No matter what business your in, be it lawn mowers or tax prep it is always a great idea to assess your pricing against that of your competition. Price yourself too low, and you'll lose out on valuable revenue to grow your business and probably find your company swamped with work yet unable to pay the bills. Price yourself to high, and you'll lose out on valuable revenue as people choose other businesses with a more competitive rate structure.
The radio imaging, and video production businesses are no different. And every year we send out our band of secret shoppers to peruse the marketplace and see what the others are charging.
The results this year have been fascinating.
Because we know radio stations are battling cost control issues, we have not raised rates in nearly two years on our radio imaging packages. The other guys in our field have not been so kind, as rates on their products have escalated to $250 per page and higher. A price at least 30% higher than our highest cost packages. Are you paying too much for your radio imaging? Check in with our crew to find out.
What our research is showing us is that not only our we one of the most cost conscious radio imaging companies around, our investments in Pro Tools HD equipment, Final Cut video editors, and the manpower to run a 24/7 operation are virtually unmatched.
If your feeling a bit "short changed" by your current imaging company, there is a better way.
A place to share ideas, content, and creativity in the fields of Radio Imaging, TV Ad Production, Commercials, and Voice over.
0 comments:
Post a Comment