Are You Paying Too Much For Your Radio Ads?

There has long been a disconnect between the rates local advertisers pay to be on the radio, and the rates the mega companies (Wal Mart, Home Depot, etc.) pay to be on the radio. This rate discrepancy has largely been chalked up to the massive buying power associated with the mega corps. Let's face it, if your radio ad budget were $1,000,000 per year you'd expect to get a big discount.

So while the mega corps were spending $5 or less per radio ad play, small business owners have been footing ad bills of $50 to $100 and even higher per radio ad play.

For the savvy radio ad buyer that playing field is beginning to level out. A recent Krash client was being quoted by other agencies rates "as low as" $150 per play in Los Angeles. Their budget was $500 per week, which meant their ad would run just three times a week. He could hardly make an impression with this level of (in)frequency.

So we asked him "What if you could run your radio ad 300 times - not just in LA, but in San Francisco, and Sacramento too for the same $500?" He said that was impossible.

It's not impossible, it's very real. In fact here is a picture of our quote for airtime in all three of these markets.



Are you seeing rates like this from your local radio stations or ad agencies? Why not?

If your marketing plans include radio ads, check out samples of Krash radio ad production, and let us develop a custom estimate for you based on your personal situation and market conditions. The consultation is free, and is a guaranteed eye opener. Give us a call anytime at 919-866-1770, or reach us on the web.