Are The Ads Watching You?

Ever wondered if the video display ads in shopping malls, and health clubs are watching you watch them? Your sense of paranoia is profound, because in some type of George Orwell moment - YES the digital signage is watching you watch them.

"The concept is reminiscent of the science-fiction movie "Minority Report," in which Tom Cruise's character enters a mall and finds that retinal scanners identify him and prompt personalized ads that greet him by name."

These companies are gathering all kinds of useful information on who watches what ads, how long they watch, etc. Almost more useful to them is who isn't watching the ads, and what do they walk away from.

Read the entire article here.