The KCS soldier salute videos have been a big hit again this year, with stations in over 20 markets picking up the special Xmas tribute to soldiers. Also on board is the entire Connoisseur Media company who are running it in every market they have stations.
Inside Radio ran this blurb in their email blast covering the subject of the troop videos:
Here’s how Connoisseur is doing “Soldier Salute” in six markets – and driving web traffic.
Who wouldn’t want to visit a station website when the radio tells you there’s a video from a local soldier stationed overseas, and the service member is sending holiday wishes? Connoisseur exec Peter Kosann tells T-R-I they’ve just started doing that in Billings, Bloomington, Erie, Huntington, Rapid City and Wichita across a total of 15 stations. Soldier Salute continues through year-end and Peter says it “boosts page views, serves the community and generates revenue.” See how Erie’s “Bob 94.7” WXBB is doing it, here.
It's still not too late to order your own troop video for your market, and you can do that here.
Deadline to order is December 8th, and the videos are market exclusive. A portion of all proceeds is being donated to the Intrepid Fallen Heroes Fund.
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