Creative Video Fun

It's why we do what we do. It's what drives us to get up and go each day. Plus it certainly beats getting a "real job", right?

Krash's own Chadd Pierce is a cartoon-a-holic-- digging on Scooby-Doo and some show called "Chowder", among others. Of course, a creative-minded "grown up" can't live on Spongebob alone, so Chadd also gravitates toward the edgy late-night programming block on Cartoon Network called "Adult Swim". This is where all the the stuff too twisted for toddlers ends up.

Adult Swim's a playground for irreverent (often disgusting), experimental shows-- each only about 15 minutes. On the list are Seth Green's claymation "Robot Chicken", "Assy McGee", and the not-so-unfamiliar "Family Guy". One live action show (on Cartoon Network?) plays off of the non-sequitor writing style of it's namesakes. On "Tim and Eric's Awesome Show", guests like Bob Odenkirk & David Cross (creators of 90's HBO cult hit "Mr. Show"), Jeff Goldblum, and a parade of unheard of quasi-comedians portray some pretty nutty characters... and have a decent niche fanbase, Chadd included. So when the "Awesome Show" called for creative fan-created :30 promos for the upcoming 3rd season, it didn't take long before he had his version on YouTube, anxiously awaiting the results. Winners-- as judged by the video editor of the program-- will see their promos aired on Cartoon Network.

See our submission for yourself (and don't worry if it makes no sense... it had us scratching our heads too):




Any excuse to produce a fast-paced beatmix video! Now if we can just get him away from "Ren and Stimpy" re-runs.

Creative Imaging Ideas - May Update

Kreative Imaging Ideas are back for May with samples from three great radio stations: WIVK Knoxville, TN, KGA Spokane, WA, & KXLB Bozeman, MT.

Take me to the imaging!


WIVK: The world famous WIVK came to us looking for a fresh approach to their website imaging. What station doesn't need that? We developed some anti-jingles and creative copy that tacked a totally different line. These are very different from your standard radio imaging fare, and the client loves them. Will you?

KGA: Call us a sucker for comedy, but this promo for Spokane's new sports station KGA is still making us laugh. There's just something about a guy taking it in the shorts that makes us chuckle. The point of this promo is that maybe Mike should do a little less time on the field, and a little more time in front of his radio.

KXLB: This station's music is country, it's imaging presentation is CHR-Top 40 like The Wolves in Seattle, and San Francisco. This is high energy imaging at it's finest.

To listen to any of these samples just click over to the Krash Radio Imaging Home Page. The samples are on the right side of the page.


If you have missed prior updates, you can always surf the Krash Archives.

Virgin Radio - Favorite Ad Of The Moment

Utalk Marketing writes a piece on Virgin Radio UK's new "Favourite Ad of The Day", an interesting concept in celebrating creative radio advertising, and pushing it to the forefront of stopsets. They also plan to use the archive voting data to relay to creatives what's working, and what's NOT working in the radio ads being created.

Read the full article here:

Virgin Radio UK has launched a brand new initiative where listeners provide important feedback on ads currently airing.

The broadcaster will be creating a shortlist of the best ads currently airing on the station and inviting listeners to choose their personal favourite online at virginradio.co.uk.

The initiative will be fully supported on-air, with the selected ads being prefaced with specially created on-air imaging, as a result the ads will achieve greater stand out at no extra cost to the client.

The initiative will encourage marketers and creatives to raise the bar when it comes to radio spot advertisements and celebrate the potential creativity that radio advertising holds.

Virgin Radio’s Sales Director, Nick Hewat, explained, “It falls upon all media owners to look over the horizon and find new ways to help advertising achieve its desired effect in an increasingly busy and complicated world.

He added, “We are a commercial station and actively revel in it - there are TV programs devoted to the nation’s favourite TV ads, why shouldn’t creativity in radio be celebrated too?”

Automotive Advertising TV Spot

The tables got turned on me a bit today as I went from nationally recognized producer to guest on the nationally recognized Ad Agency Online - Blog Talk Radio show.

Listen To The Show:

Mr. Philip Zelinger is the host and President of Ad Agency Online Dot Net. Today's show offered an inside look into today's automotive advertising using cutting edge technology to blur the line between the real and the virtual showroom. The main discussion - modern car dealership TV Ad production for online, and broadcast usage.

The invite to be on the show occurred after what has been a very successful week for Krash Creative Solutions. We joined Ad Agency Online Dot Net as a preferred vendor to their associated ad agencies, and auto dealer clients. On Friday we received our first order for radio, and TV production for Park Dodge Chrysler Jeep. By Monday the spot was complete, and the client Jerry Dillard was ecstatic with the results.

One of the things I learned while doing this show, was that our spot was then entered into a contest for Tier 3 dealers, and their advertising. Philip has promised to split the cash if we win! We're gonna hold you to that promise.

What do you think of this ad?

Revere The Spoken Word

Ever write a really good promo, just to have it stolen by another station in another market? Sure—any good writer/radio person knows that’s just part of this world. BUT, has anyone ever taken your copy… and made it into a catchy song?!

Last week, Krash Creative Solutions released another online promotional freebie to any takers. It was an in-house-written “ode to Mom” poem read by the master of serious dramatic reads, John Willyard himself. With some subtle soundtrack-like ambient music, it’s now a plug-n-play piece for the Mother’s Day weekend sure to put a tear in somebody’s eye.

Interestingly, when you press release the audio’s no-cost availability to all your favorite trade news ‘zines (AllAccess, All About Country, FMQB, etc.) you never know who’s going to show up and download it. Usually it’s a good handful of clients ready to snag a free-and-easy mp3, sometimes requesting a minor adjustment to customize the piece to their station. What we didn’t expect was to find out a voice guy had taken the “lyrics” to this poem/promo (proemo?) and backed it with his acoustic guitar for a minute-long tune, which he had professionally recorded. 2 days after its release? Wow.

I guess you never know who’s or what’s going to pop up. After all, it was FREE, and the intention was to get it in as many hands as possible to show off KCS’s abilities-- and to honor Mom in a new way. As for this voice guy/singer/songwriter? Well—while he’s not the best musician in the world—he’s given us a great reminder of the need to revere the spoken word in aural entertainment. We can’t forget this stuff is so important that each word should be meticulously calculated—like a song or a poem. Not so much vague, but creatively put… almost artistic. Nothing beats a well written/read piece of informing radio imagery. The production magic’s there to make it shine and move. None of those tricks, however, can stand alone.

Mom's Day Poem Now A Song

This mother's day poem is really taking off, with commitments for air in many great markets including on our own hometown country station, Clear Channel's Rooster Country 106.1

You know your imaging has made an impact when someone turns your poem into a song. We found this musical version of our poem posted to a message board discussion on the topic. Note: We DID NOT produce this.

Enjoy!

Free Mother's Day Imaging

KRASH CREATIVE SOLUTIONS has written and produced an emotional plug-n-play Mother's Day poem available for free download to all radio stations wanting to pull some heart strings this week.

Voiced by John Willyard, the piece is available to all Willyard clients, and to stations where he is not under contract elsewhere in the market.

Contact Krash for details, 919-866-1770.