You know that song you just can’t get out of your head? It might rock, it might swing, it might even lull you into a Lazyboy, but once it’s there, it will NOT go away. Like Producer Trent at an all-you-can-eat buffet…
Academics have been studying the link between music and memory for some time. Testing has proven that music stimulates the parts of the brain where we store both short-term and long-term memories. The link between music and memory is so strong; scientists are considering the benefits of music therapy to improve the quality of life for Alzheimer’s patients.
We are not rocket surgeons here at Krash Creative Solutions, but we know a powerful creative advertising tool when we hear it. Always looking for new ways to glue a message in the listener’s brain, we’ve developed a technique that Producer Chadd calls “Anti-Jingles.” Anti-Jingles ARE music, they ARE sung, but that’s where their similarity to regular jingles ends. Anti-Jingles are fun. Anti-Jingles are catchy. Anti-Jingles ARE MEMORABLE. And if even the most mundane music can stick in your head, GOOD LUCK prying one of these out of your brainpan (trust us… we speak from experience)!
Listen to Anti-Jingles in action at Don Williamson Nissan, then ask Krash Creative Solutions to create an Anti-Jingle to brand your business. We’ll make your business unforgettable!
A place to share ideas, content, and creativity in the fields of Radio Imaging, TV Ad Production, Commercials, and Voice over.
Advertising Strategy - Consistency
Imagine innocently driving down the street… BOOM, your tires all blow out at once. You swerve back and forth, trying to maintain control. You finally manage to wrestle your car to a safe stop, and as you’re catching your breath you hear, “OUT OF THE CAR… NOW!” Looking out the window, you realize that your car is surrounded by Firemen, holding guns, pointed at YOU.
“What seems to be the proble..?”
Wham! You’re pulled from the car and thrown to the ground. “You have no right to retain loudness...”
“Whoa! Hold on, there must be some mistake!”
“Oh yeah, there was a mistake all right. YOURS! We’ve been chasing you for miles!”
“Hang on, I didn’t see any lights… or, ah, fire trucks?”
“Lights? Buddy, you’re telling me you didn’t hear us yelling, ‘Speed up?’”
“Ahh, no? Listen, whatever I did…”
“Don’t pull the innocent act! You’ve been running green lights since 1st. Street!”
“Running… green..?”
“Buddy, you’re trying my patience! Are you telling me that you weren’t sitting through all the red lights on purpose?”
“OK, hold on, wait a minute, since when does red mean “go” and green mean “stop?”
“It was changed earlier today, Sir.”
“How was I supposed to know THAT? I heard nothing about it!”
“Ignorance of the law is no excuse, Sir. Please get on the back of the bicycle, we’re taking you to the yogurt shop…”
Just as they’re slapping the blood pressure cuffs on you, you wake up. Weird dream. But it does make a point. What if all the rules of the road that we take for granted, all the consistencies, suddenly changed without notice? At the least, it would be confusing, at worst, life-threatening.
Consistency is one of those things you don’t notice until it’s not there. Back to cars, for instance… have you ever driven a car in a “left side of the road” country? All those years of driving “the regular way” are hard-wired into your brain, and suddenly none of your consistent responses feel right. We’ve known people who don’t even try; it’s just too much for their minds to process.
The importance of consistency seems obvious, yet many advertisers ignore the need for it. You’ve probably noticed (or worse, haven’t) that some companies change their logo, positioning statement, sometimes even their name, with nearly every commercial they put on the air. It’s both confusing for potential customers and life threatening for their business.
There’s an important distinction between freshening up your message and reinventing your brand. It’s vital that your offer is frequently updated to keep it compelling. But what you wrap around that message… your brand, your style, your “feel,” if you will, must be consistent, if potential customers are going to easily associate the message with your business. And since the experts tell us that the average person is exposed to anywhere between 250-3000 advertising messages a day, making it simple for the consumer to “pick you out in the crowd” is essential!
Krash Creative Solutions is committed to keeping your message fresh, while your brand remains up front and consistent.
“What seems to be the proble..?”
Wham! You’re pulled from the car and thrown to the ground. “You have no right to retain loudness...”
“Whoa! Hold on, there must be some mistake!”
“Oh yeah, there was a mistake all right. YOURS! We’ve been chasing you for miles!”
“Hang on, I didn’t see any lights… or, ah, fire trucks?”
“Lights? Buddy, you’re telling me you didn’t hear us yelling, ‘Speed up?’”
“Ahh, no? Listen, whatever I did…”
“Don’t pull the innocent act! You’ve been running green lights since 1st. Street!”
“Running… green..?”
“Buddy, you’re trying my patience! Are you telling me that you weren’t sitting through all the red lights on purpose?”
“OK, hold on, wait a minute, since when does red mean “go” and green mean “stop?”
“It was changed earlier today, Sir.”
“How was I supposed to know THAT? I heard nothing about it!”
“Ignorance of the law is no excuse, Sir. Please get on the back of the bicycle, we’re taking you to the yogurt shop…”
Just as they’re slapping the blood pressure cuffs on you, you wake up. Weird dream. But it does make a point. What if all the rules of the road that we take for granted, all the consistencies, suddenly changed without notice? At the least, it would be confusing, at worst, life-threatening.
Consistency is one of those things you don’t notice until it’s not there. Back to cars, for instance… have you ever driven a car in a “left side of the road” country? All those years of driving “the regular way” are hard-wired into your brain, and suddenly none of your consistent responses feel right. We’ve known people who don’t even try; it’s just too much for their minds to process.
The importance of consistency seems obvious, yet many advertisers ignore the need for it. You’ve probably noticed (or worse, haven’t) that some companies change their logo, positioning statement, sometimes even their name, with nearly every commercial they put on the air. It’s both confusing for potential customers and life threatening for their business.
There’s an important distinction between freshening up your message and reinventing your brand. It’s vital that your offer is frequently updated to keep it compelling. But what you wrap around that message… your brand, your style, your “feel,” if you will, must be consistent, if potential customers are going to easily associate the message with your business. And since the experts tell us that the average person is exposed to anywhere between 250-3000 advertising messages a day, making it simple for the consumer to “pick you out in the crowd” is essential!
Krash Creative Solutions is committed to keeping your message fresh, while your brand remains up front and consistent.
It's EASY Being Green
Nearly every behind-the-scenes story about the latest Hollywood blockbuster features video of actors jumping around in a room painted bright green, followed by video of the same actors jumping out of the way of a monster/robot/exploding tanker truck. In fact, we see it so often that we accept it simply as “the way movies are made,” without considering how, exactly, actors migrated from the green room to ravaged New York/Outer Space/flaming I-40. The actual process IS movie magic… but it’s not just for movies any more!
It’s called green screen, or blue screen, or color keying, or even Chroma keying, but whatever you call it, the technique was first developed all the way back in the 1930’s. Hollywood studios were looking for a way to create special effects for movies that would otherwise be expensive or simply impossible to film by traditional means. Today, green screen is a standard, essential tool… not just for over the top special effects in movies, but also as a way to put TV news and weather people in front of “virtual sets” and weather maps.
While the technology has been refined over the years (and taken to a whole new level with the use of computers), the basic concept has remained the same. For example, here’s how a filmmaker might use green screen. The actors are filmed doing their thing in front of a wall painted solid green. Their performance is then laid over the top of a background image, and with the help of some technical computer voodoo, the green wall disappears. POOF! The actors are acting in a Grand Canyon-sized bowl of Jell-O filled with break-dancing cows…
Here’s the exciting part. Green screen isn’t just for motion pictures or Television weathermen anymore. Krash Creative Solutions now offers green screen technology to our video clients. Check out the virtual set and wheel of floating cars our spokesperson interacts with in our recent commercial for Alliance Nissan… all made possible with green screen:
Green screen is a powerful tool that will make your commercials stand out from the rest, and thanks to Krash Creative Solutions, it’s easy… and affordable!
It’s called green screen, or blue screen, or color keying, or even Chroma keying, but whatever you call it, the technique was first developed all the way back in the 1930’s. Hollywood studios were looking for a way to create special effects for movies that would otherwise be expensive or simply impossible to film by traditional means. Today, green screen is a standard, essential tool… not just for over the top special effects in movies, but also as a way to put TV news and weather people in front of “virtual sets” and weather maps.
While the technology has been refined over the years (and taken to a whole new level with the use of computers), the basic concept has remained the same. For example, here’s how a filmmaker might use green screen. The actors are filmed doing their thing in front of a wall painted solid green. Their performance is then laid over the top of a background image, and with the help of some technical computer voodoo, the green wall disappears. POOF! The actors are acting in a Grand Canyon-sized bowl of Jell-O filled with break-dancing cows…
Here’s the exciting part. Green screen isn’t just for motion pictures or Television weathermen anymore. Krash Creative Solutions now offers green screen technology to our video clients. Check out the virtual set and wheel of floating cars our spokesperson interacts with in our recent commercial for Alliance Nissan… all made possible with green screen:
Green screen is a powerful tool that will make your commercials stand out from the rest, and thanks to Krash Creative Solutions, it’s easy… and affordable!
Beach Ball Free For All Video
We've been working with The Wolf San Francisco since their launch both with their radio imaging, and we've recently been mixing their video imaging.
You can use video imaging to enhance your promotions, and create a stronger online impact. Online video is the single fastest growing segment of the web.
Our most recent project for The Wolf was the recap video for The "Beach Ball Free For All."
You can use video imaging to enhance your promotions, and create a stronger online impact. Online video is the single fastest growing segment of the web.
Our most recent project for The Wolf was the recap video for The "Beach Ball Free For All."
The Radio Imaging iPhone App
If Radio Imaging had it's own iPhone App this would be it, and I guess it would have to be called iMaging.
Our app would feature all the top country radio voiceover talents like Ann Dewig, John Willyard, Steve Wood, and Jack Murphy, and they'd all be available as often as we liked for ... 99 cents? Sounds good to us!
Young People Watch More Online Video Than TV
Entrepreneur.com is reporting on a phenomenon we have been discussing for quite some time, the massive growth in online video.
Just this week we were on a conference call with Jaye Albright sharing the news out of Nielson Media that online video usage is already up 53% in 2009. Time spent watching video has increased for the average American to nearly five hours per month. Over 67% of internet users watch online video now.
According to Entrepreneur in the last quarter of 2008, "young people began spending more time watching online video content than watching television."
As an advertiser this means now is the time to jump into online video advertising. You can do it on your own web site, or by buying ads in other videos.
As a web site owner this means now is the time to integrate online video into your design. Develop video content that can integrate advertising. Sure there's the tried and true pre-roll ad where an ad plays before the selected video, but as a user we find this annoying.
A better idea is to integrate the advertising into the video itself, similar to product placements in TV and movies. Some great examples of ways to integrate advertising into web videos can be seen at RadioAmmo.com
Just this week we were on a conference call with Jaye Albright sharing the news out of Nielson Media that online video usage is already up 53% in 2009. Time spent watching video has increased for the average American to nearly five hours per month. Over 67% of internet users watch online video now.
According to Entrepreneur in the last quarter of 2008, "young people began spending more time watching online video content than watching television."
As an advertiser this means now is the time to jump into online video advertising. You can do it on your own web site, or by buying ads in other videos.
As a web site owner this means now is the time to integrate online video into your design. Develop video content that can integrate advertising. Sure there's the tried and true pre-roll ad where an ad plays before the selected video, but as a user we find this annoying.
A better idea is to integrate the advertising into the video itself, similar to product placements in TV and movies. Some great examples of ways to integrate advertising into web videos can be seen at RadioAmmo.com
R&R Subscription Anyone?
It was shocking news last week when R&R up and closed it's doors on the broadcast industry. The paper had been the paper of record for broadcasters since I can remember. The news must have been even more shocking to those talented folks on the inside who presumably were blindsided with the news. Some of whom must have been working in the accounting department... Because what shows up in our mailbox today? None other than a renewal invoice for the now defunct R&R. Talk about a tough sales pitch!
Ummm, no thanks we're good.
Ummm, no thanks we're good.
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