If Radio Imaging had it's own iPhone App this would be it, and I guess it would have to be called iMaging.
Our app would feature all the top country radio voiceover talents like Ann Dewig, John Willyard, Steve Wood, and Jack Murphy, and they'd all be available as often as we liked for ... 99 cents? Sounds good to us!
Entrepreneur.com is reporting on a phenomenon we have been discussing for quite some time, the massive growth in online video.
Just this week we were on a conference call with Jaye Albright sharing the news out of Nielson Media that online video usage is already up 53% in 2009. Time spent watching video has increased for the average American to nearly five hours per month. Over 67% of internet users watch online video now.
According to Entrepreneur in the last quarter of 2008, "young people began spending more time watching online video content than watching television."
As an advertiser this means now is the time to jump into online video advertising. You can do it on your own web site, or by buying ads in other videos.
As a web site owner this means now is the time to integrate online video into your design. Develop video content that can integrate advertising. Sure there's the tried and true pre-roll ad where an ad plays before the selected video, but as a user we find this annoying.
A better idea is to integrate the advertising into the video itself, similar to product placements in TV and movies. Some great examples of ways to integrate advertising into web videos can be seen at RadioAmmo.com
It was shocking news last week when R&R up and closed it's doors on the broadcast industry. The paper had been the paper of record for broadcasters since I can remember. The news must have been even more shocking to those talented folks on the inside who presumably were blindsided with the news. Some of whom must have been working in the accounting department... Because what shows up in our mailbox today? None other than a renewal invoice for the now defunct R&R. Talk about a tough sales pitch!
Ummm, no thanks we're good.
They're still here, but through the magic of Pro Tools and a plug in called Auto Tune they're off key notes are magically disappearing.
Auto Tune is probably the single most used plug in ever, now in use on almost every song released. It's use is so over done, this blog actually tracked the Top 10 worst examples of Auto Tune abuse. This list includes Dixie Chicks, Avril Lavigne, Uncle Kracker, Rascal Flatts, and more.
PBS Science is a doing a story on Auto Tune, showing how it works, why it works, and even more fun the host of the show will do some incredibly out of tune singing that Auto Tune will attempt to straighten out. Will it get the job done? My guess is yes.
Here's the trailer for the upcoming show that airs June 30th.
The term genius gets thrown around a lot, but in this case we have to agree with renowned radio consultant Jaye Albright who says "our special guest on our next client conference call will be production genius Krash Bassett." Wow, thanks Jaye for the major props!
Seriously, we will be on the Albright & O'Malley client conference call discussing radio production, radio imaging, creative radio spots, and sharing some ideas regarding creative marketing and advertising next Tuesday June 9th.
If your a client of A&O call in and participate. We'd love to catch up with you and stimulate the creative side of your life. We've got several video imaging projects we'll share, and of course tons of great radio imaging too! Won't you join us?
Comedy is funniest when it's true, and who hasn't dealt with clients just like these people. How do you handle them when they come up?
We just want to give some major shout outs to all the consultants, broadcast companies, and supporters of our military worldwide that have picked up our Memorial Day Video Imaging piece.
